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In this context, collective identity becomes shaped by the interactivity of social media, as seen in the deployment of various social media interactive features, from profile pictures to status messages, and metrics as likes and comments which are appropriated as mechanisms of collective identification. Furthermore, identity processes are deeply influenced by the cultural values of openness and participation that have come to dominate hacker and internet cultures Jenkins, Jenkins, H.

Convergence culture.

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Hackers: Heroes of the computer revolution Vol. As a consequence, protest identity becomes marked by fluidity and evanescence, which has been recognized as a typical feature of digital communication and of postmodern culture more generally, raising burning questions for activists and social movements scholars. In her article, Stefania Milan offers a revisitation and a reconfiguration of the notion of collective identity and the processes of its creation in the digital age as an exercise of individuality, performance, and visibility. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media Facebook chats and groups and through instant messaging services WhatsApp , thus rediscovering the linkage between collective identity and internal communication.

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He contends that these practices go against visions of social media as irremediably individualistic and demonstrates the way in which these platforms can be used as sites of collective identification. Yet, he also highlights the fickleness of these emerging forms of collective identity connected with the emergence of online crowds. As easily as users can switch their profile picture to a protest avatar, they can also abandon it. The authors argue that identity needs to be understood as a process shaped by networked interactions developing between the individual and the collective levels.

The authors highlight that new forms of collective identity originate in the interactions between changing human interactions and social media's evolving infrastructure. They demonstrate that within this movement, Facebook pages came to constitute a key terrain for both the construction and the contestation of collective identity. Thus, their contribution underlines the imbrication of technological affordances and power dynamics in the construction of collective identity through social media platforms.

Examining recent hacking and digital activism practices, ranging from Anonymous, and Lulzsec, to Occupy Wall Street, Kevin McDonald provides a critical counterpoint to the core argument of this special issue. He shows the problematic nature of collective identity as a notion by means of which to capture the action and culture of contemporary movements. This is most evident in the case of Anonymous, which according to McDonald is characterized by a rejection of identity and an embrace of anonymity.

The contributions to the special issue demonstrate that far from having become irrelevant collective identity still constitutes a valid category for the analysis of online groupings emerging in connection with recent protest campaigns. In conclusion, the findings of this special issue call for the development of a new research agenda that tackles the transformation of collective identity in a digital era.

Future research will need to clarify the conceptual and methodological underpinnings of the study of collective identity and to further ascertain empirically the nature and dynamics that collective identity acquires in a society marked by the pervasiveness of social network sites and digital platforms.

This line of inquiry would allow us to overcome the current fixation with strategic approaches that are unsuited to explain the cultural dynamics and the meaning-making processes that lie at the very heart of digital protest communication. No potential conflict of interest was reported by the authors.

Skip to Main Content. Search in: This Journal Anywhere. Advanced search. Submit an article Journal homepage. Pages Received 11 Feb In this article Close 1. Introduction 2.

Media, Organizations and Identity PDF

Beyond the neglect of collective identity in the analysis of digital activism 3. The content of the special issue Disclosure statement References. The content of the special issue The contributions to this special issue do not just demonstrate the continuing relevance of collective identity but also chart its transformation in a digital age.

Disclosure statement No potential conflict of interest was reported by the authors. Article Metrics Views. Article metrics information Disclaimer for citing articles. More Share Options. People also read Article. Published online: 9 Mar Alexandra Segerberg et al. The Communication Review Volume 14, - Issue 3.

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Copy URL. Abstract The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. Register to save articles to your library Register. Paper statistics. Feedback to SSRN.